Earlier & ongoing

This is where the practice was built. I came to design from engineering, and earned my first design seat at LT Security in 2017 — storefronts, product pages, banners, the unglamorous surfaces where visual craft fundamentals get drilled until they're reflexes. Everything on this page sits on that foundation, and a few of these threads are still running.

Deep Sentinel — the only designer: app, brand, everything

2019–2020. An AI home-security startup — cameras watched by live guards — where I joined right after launch as the company's only designer. The core work was taking app 1.0, which was hard to use and drowning customer support, to a 2.0 with a clear hierarchy, a forgiving onboarding, and a device manager users could actually operate — while also carrying the e-commerce site, customer portal, packaging, campaigns, and trade-show surfaces, because there was no one else to carry them. The app's rating climbed from 3.6★ to 4.6★, and 89% of users completed onboarding on their own.

TruPredict — an expert's desktop tool, made legible on the web

2021–2022. A bidding-analysis product that tells government contractors what to bid and their chance to win — powerful, and locked inside a dense desktop interface only experts could drive. I designed the web app around a linear flow with clear state, so less-seasoned bidders could get to an answer — then redesigned the desktop app to match, so the two stopped feeling like different products. The web app went live and brought in two major customers.

Healiom — a landing page and an app, designed as one

2021. A telehealth platform connecting patients with doctors for online visits — I designed the marketing surface and the product surface together, so the promise on the landing page and the experience in the app spoke the same language.

Identity & launch pages

Other facets: A mark, an identity, a page built to launch something. Different sides of the same practice that complement UX flows and the interfaces. Same eye, a different surface.